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The Fred Factor

How passion in your work and life can turn the ordinary into the extraordinary

Mark Sanborn

About The Fred Factor

Meet Fred.

In his powerful new book THE FRED FACTOR, motivational speaker Mark Sanborn recounts the true story of Fred, the mail carrier who passionately loves his job and who genuinely cares about the people he serves. Because of that, he is constantly going the extra mile handling the mail – and sometimes watching over the houses – of the people on his route, treating everyone he meets as a friend. Where others might see delivering mail as monotonous drudgery, Fred sees an opportunity to make a difference in the lives of those he serves.

We’ve all encountered people like Fred in our lives. In THE FRED FACTOR, Mark Sanborn illuminates the simple steps each of us can take to transform our own lives from the ordinary – into the extraordinary. Sanborn, through stories about Fred and others like him, reveals the four basic principles that will help us bring fresh energy and creativity to our life and work: how to make a real difference everyday, how to become more successful by building strong relationships, how to create real value for others without spending a penny, and how to constantly reinvent yourself.

By following these principles, and by learning from and teaching other “Freds,” you, too, can excel in your career and make your life extraodinary. As Mark Sanborn makes clear, each of us has the potential be a Fred.THE FRED FACTOR shows you how.


The Fred Factor is a powerful, poignant parable of success. It’s about going the extra mile and always doing more than is expected. It is revolutionary, yet simple. It is life changing.”
--Brian Tracy, author of Focal Point and Goals: How to Get Everything You Want—Faster Than You Ever Thought Possible

About Mark Sanborn

Mark Sanborn, autor de fama internacional de varios bestsellers, fue admitido al Salón de la Fama de los Conferencistas a una edad excepcionalmente temprana. Él es el presidente de Sanborn and Associates, Inc., una entidad que ofrece programas sobre liderazgo. Mark ha dado conferencias sobre liderazgo, cambio, trabajo en equipo, servicio al cliente y motivación a todo lo largo y ancho de los Estados Unidos y en otros once países. Entre sus clientes se cuentan empresas de Fortune 500, universidades, asociaciones e iglesias. Mark y su familia viven cerca de Denver, Colorado.

Product Details

128 pages | Published by Crown Business

On Sale Date: Apr 20, 2004

Trim Size: 5 x 7-1/2

Carton Quantity: 24