WaterBrook and Multnomah Launch New Website and Update Brand Identities
COLORADO SPRINGS, Colo., (Mar. 11, 2016)—WaterBrook and Multnomah, imprints of Crown at Penguin Random House, LLC., have re-launched their website, www.WaterbrookMultnomah.com, with a new mobile-friendly format, simplified navigation and clean, fresh design. The site’s updated look and enhanced content will allow visitors to more easily interact with WaterBrook and Multnomah online and to discover comprehensive information on each book title, including links to purchase from a variety of retailers.
WaterBrook and Multnomah’s overhaul of the website is one step in a series of updates to their brand identities. The two imprints based in Colorado Springs are no longer presented as the WaterBrook Multnomah Publishing Group but are now being developed into two distinct imprint identities. Following a shift in company strategy, each imprint will now serve unique audiences within the Church and publish in specific categories. Moving forward, the imprint WaterBrook Press will be called WaterBrook and the imprint Multnomah Books will be referred to as Multnomah.
Along with the name modifications, WaterBrook and Multnomah have refreshed their company logos. WaterBrook and Multnomah’s long-standing graphic symbols of a deer and a mountain, respectively, have been given a modern look with a band of color and combined with a sleeker san-serif font.
“With significant strategic changes happening within WaterBrook and Multnomah, the time was right for an update to our branding and identity, as well as an overhaul to our website,” said Alex Field, vice president and publisher of WaterBrook and Multnomah. “This identity shift is the most significant change to our branding since our acquisition of Multnomah in 2006.”
Field points to the year ahead with a robust list of forthcoming titles from each imprint. WaterBrook has new works coming from Jennie Allen, founder and visionary of IF:Gathering, Mike Foster, founder and chief chance officer for People of the Second Chance; and books from long-beloved Waterbrook authors such as Liz Curtis Higgs, Cindy Woodsmall and Nick Vujicic. Multnomah will be publishing new titles from authors such as Mark Batterson, a writer and pastor who is back with Multnomah where he published his first book; Trillia Newbell, popular speaker, author, and blogger and Nick Hall, an evangelist leading the fastest-growing youth movement in North America.