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Master of One

Find and Focus on the Work You Were Created to Do

Jordan Raynor

About Master of One

What is your one thing? The entrepreneur, thought leader, and best-selling author of Called to Create offers a refreshing invitation: stop trying to do it all so you can thrive in your unique, God-given work.

“A compelling case for embracing our vocational limits and choosing to do our one thing well.”—Emily P. Freeman, Wall Street Journal best-selling author of The Next Right Thing
 
Imagine how different your life would be if you spent your time doing the very thing that brings you the greatest joy. It’s possible, but most people spend their days making incremental advances on numerous tasks, competent at many things but exceptional at none. That’s because for too long we’ve believed the lie that more activity, more jobs, and more responsibility equals greater effectiveness. In short, we are becoming a society of “jacks-and-jills-of-all-trades and masters of none.”

But what if you could shift your focus from too many things to one?

In this thought-provoking book, you’ll discover the exponential power of pursuing a singular craft. Through practical principles, Jordan Raynor provides straightforward steps for finding and thriving in your calling. He also highlights more than a dozen real-life examples of high-impact individuals who have chosen to focus on and excel in their unique gifting, including:

• Chronicles of Narnia author C. S. Lewis
• Enron whistle-blower Sherron Watkins
• TV legend Mister Rogers
• Dallas Mavericks CEO Cynthia Marshall
• Reality TV star Chip Gaines
• NFL Hall of Fame coach Tony Dungy
• Biblical figures, a teacher, a pilot, a banker, and world-class entrepreneurs

Too many of us are overwhelmed, overcommitted, and overstressed. This book offers a better way—the path to becoming a master of one!

Praise

“Raynor’s sage advice will be of help to any Christian seeking guidance in finding their divine professional purpose.”Publishers Weekly (starred review)

“We are rightly inspired and grateful for all Jesus Christ did in his essential mission in life. But it is also breathtaking to consider what he didn’t do. As the ultimate Essentialist, he modeled the disciplined pursuit of less. This is beautifully illustrated in Jordan Raynor’s Master of One.—Greg McKeown, New York Times best-selling author of Essentialism: The Disciplined Pursuit of Less

“I tell people all the time ‘You can’t do it all,’ but then I catch myself trying to complete just a few more things as my to-do list mushrooms every morning. I’m thankful that Jordan Raynor has set out such a clear alternative that teaches you how to choose what you want most in your career and how to ignore everything else.”—Jon Acuff, New York Times best-selling author of Finish: Give Yourself the Gift of Done

“The Lord wants us to be excellent in what we do. He’s placed us in our careers, and we have a responsibility to be the very best we can be in whatever field we decide to take up. We should run to win. Jordan’s book will show you how.”—Tony Dungy, Pro Football Hall of Fame coach and New York Times best-selling author

“The topic of this book speaks to my heart and will serve well everyone who reads it.”—Horst Schulze, cofounder of Ritz-Carlton and author of Excellence Wins

“When I started my nonprofit, there were a million ideas swirling around, and a wise humanitarian encouraged me to deeply focus on one thing. That one thing was water, and that encouragement began a movement that’s helped ten million people across the globe get clean water. Jordan Raynor gives the same advice in this book, showing you precisely how to find and focus on your one thing.”—Scott Harrison, founder and CEO of charity: water and the New York Times best-selling author of Thirst

“In Master of One, Jordan Raynor uses real-life examples to point the way to a satisfied life, one of purpose, meaning, and happiness.”—Sherron Watkins, Enron whistle-blower and Time magazine’s 2002 Person of the Year 

“Christians ought to have the highest standards for excellence in our work. That’s the heart of this book, and I am so grateful Jordan has written it.”—Bobby Bowden, second-winningest coach in Division I college football history

“Jordan Raynor writes with a clear and powerful conviction—the path to exceptional work is not about more work but better work. Excellence is waiting for us if we will just dig in.”—Carey Nieuwhof, founding pastor of Connexus Church

“My stepfather, C. S. Lewis, used to say, ‘We do not need more people writing Christian books. What we need is more Christians writing good books.’ This is true for any Christian in any line of work. I am thrilled that Jordan Raynor has taken the time to explore this idea more fully in Master of One.—Douglas Gresham, stepson of C. S. Lewis and executive producer of Disney’s and Netflix’s The Chronicles of Narnia films

“Both social science and God’s Word refute the conventional wisdom that simply following your passions will lead to the ultimate satisfaction of vocation. In Master of One, Jordan Raynor articulately argues that we find true vocational happiness when we focus first on bringing joy to God and others by doing our work masterfully well.”—Missy Wallace, executive director of the Nashville Institute for Faith and Work

“Work is an opportunity to serve the world. But if we are to serve well, we ought to have the highest standards of excellence in our work. This book will help you find and focus on the work you can do most masterfully well.”—Jeff Goins, best-selling author of The Art of Work and Real Artists Don’t Starve

“Jordan Raynor does an awesome job communicating how the gospel impacts our work—especially the work of the entrepreneur and culture maker.”—Henry Kaestner, cofounder of Bandwidth and founder of Faith Driven Entrepreneur

“Jordan Raynor is definitely speaking to me when thinking about the master multitasker. I already have joy for living life for an audience of one, but I can’t wait to learn the principles to find focus and precision within my life.”—Tamika Catchings, four-time Olympic gold medalist, ten-time WNBA All-Star, and former WNBA MVP

“Serve the world by picking a lane and getting masterfully good at your craft. This book will show you how.”—Chris Graebe, host of The StartupCamp Podcast

“I loved Master of One! Jordan’s writing frees you from the paralysis of indecisiveness and provides a simple framework for choosing the work you will do most masterfully well for the glory of God.”—Stefan Kunz, letterer, designer, and illustrator 

“Jordan Raynor offers a practical guide to finding and focusing on the work you can do most exceptionally well—not for your own sake but to bring benefit to the world. We need this message right now. And the great news is that this book exhibits what it teaches: it is a book on mastery that is masterfully written.”—Matt Perman, director of career development at the King’s College, NYC, and author of What’s Best Next

About Jordan Raynor

Jordan Raynor is a leading voice of the faith and work movement and bestselling author of Redeeming Your Time. Through his books, podcasts, and weekly devotionals, he helps millions of Christians in every country connect the gospel to their work. Raynor also serves as the executive chairman of Threshold 360. He has been selected as a Google Fellow twice and served in the White House under President George W. Bush. A sixth-generation Floridian, Raynor lives in Tampa with his wife and their three young daughters.

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Book Trailer: MASTER OF ONE by Jordan Raynor

Product Details

240 pages | Published by WaterBrook

On Sale Date: Jan 21, 2020

Trim Size: 5-1/2 x 8-1/4

Carton Quantity: 12

Sneak Peek

Read the first chapter of Master of One. Entrepreneurial pioneer, thought leader, and best-selling author helps you find, focus on, and master the work you were created to do. We have more options for our work than ever before, leading many of us to spend years dabbling in different jobs, side-hustles, and career paths. This experimentation can be a good thing, but more often than not, it leaves us feeling dissatisfied as a "Jack (or Jill) of all trades, and a master of none." In this groundbreaking book, Jordan Raynor offers a better way, helping you find and focus on the work God created you to do until you become a master of one. In his national bestselling book, Called to Create, Raynor established that work is one of our primary forms of ministry. In Master of One, he builds upon that message, using his story-driven, gospel-centric style to make the case that it is through excellent work that we glorify God, love our neighbors as ourselves, and earn the right to be heard by a world thirsty for truth. With stories from Christ-followers such as C. S. Lewis, Emily Ley, Fred Rogers, Cynthia Marshall, and Chip Gaines, this accessible and practical book will reframe your thinking about work, giving you renewed passion and vision to find and master your one thing.

Press Release

Entrepreneur & Best-selling Author Helps Readers Discover the One Thing They Love—and Do it Masterfully Well
 
Jordan Raynor Refutes Common Misconceptions Related to Work and Calling in an Inspiring & Practical Manual for People at Any Stage of Their Vocation
 
Imagine how different your life would be if you spent your days doing the very thing that brings you the greatest joy. It’s possible, but rare. Most people spend their days making minimal progress in a million different directions, competent at many things but exceptional at none. But what if you could shift your focus from a million options to one?
 
In Master of One: Find and Focus on the Work You Were Created to Do (WaterBrook, 1/21/20), entrepreneur, thought leader, and best-selling author Jordan Raynor reveals the exponential power of pursuing a singular craft or calling. Through practical principles, inspiring stories, and gospel-centric writing, he provides the four steps—Explore, Choose, Eliminate, and Master—for finding and thriving in your “one thing.”
 
Whether someone is at a turning point in their career or already doing work that makes them come alive, Master of One will inspire readers to become a world-class master of their craft.
 
By sharing more than a dozen real-life examples of high-impact individuals—including Olympic athletes, pioneering entrepreneurs, biblical figures, teachers, entertainment executives, and more—Jordan Raynor demonstrates his “less but better” theory.
 
The solution isn’t to do more; it’s to become a master of one. “When you and I pursue mastery of our chosen work, we fulfill our call to be the salt of the earth.” Raynor says.
 
Laying a foundation for the path to mastery, Raynor deftly exposes and refutes three of the most common and pervasive lies about work and calling:
--“You Can Be Anything You Want to Be”
--“You Can Do Everything You Want to Do”
--“Your Happiness is the Primary Purpose of Work”
 
 
While writing Master of One, Raynor became so convinced of its core thesis—“the path to doing our most exceptional work is the path of less but better”—that he decided to do what many people told him was crazy. He replaced himself as CEO of a well-funded tech startup so he could focus on sharing his message through books, speaking events and other avenues.   
 
In a world of limitless options, Master of One will help readers discover how to find the work they were made to do exceptionally well in service to God and others.
 
ABOUT THE AUTHOR:
Jordan Raynor, author of Master of One and the national bestseller Called to Create, leads a growing community of Christians seeking to more deeply connect their faith with their work. In addition to his writing, Jordan serves as the executive chairman of the tech startup Threshold 360, where he previously served as CEO after launching a string of successful ventures. A highly sought-after speaker on the topic of faith and work, Raynor has spoken at Harvard University, SXSW, Q Ideas and many other events around the world. He has twice been selected as a Google fellow and served in the White House under President George W. Bush. He recently launched “The Call to Mastery with Jordan Raynor” podcast and has written for Relevant, The Gospel Coalition and been interviewed by CNBC, Fast Company, WIRED Magazine and the Startup Camp podcast. A sixth-generation Floridian, he lives in Tampa with his wife and three young daughters. For more information, visit https://www.jordanraynor.com.
 
https://www.instagram.com/jordanraynor
https://www.facebook.com/jordantylerraynor
https://twitter.com/jordanraynor


Christian Living / Professional Growth
On sale: January 21, 2020
ISBN: 9780525653332 · Hardcover · $24.00 / $32.00 Canada
e-Book ISBN 9780525653349 · $12.99 / $15.99 Canada

Praise for Master of One
“We are rightly inspired and grateful for all Jesus Christ did in his essential mission in life. But it is also breathtaking to consider what he didn't do. As the ultimate Essentialist he modeled the disciplined pursuit of less. This is beautifully illustrated in Jordan Raynor's Master of One.”
Greg McKeown, author of the New York Times bestseller, Essentialism: The Disciplined Pursuit of Less
 
“I tell people all the time, ‘You can't do it all,’ but then I catch myself trying to complete ‘just a few more things’ as my to-do list mushrooms every morning. I'm thankful that Jordan has set out such a clear alternative that teaches you how to choose what you want most in your career and how to ignore everything else.”
Jon Acuff, New York Times bestselling author of Finish: Give Yourself the Gift of Done

“The Lord wants us to be excellent in what we do. He’s placed us in our careers and we have a responsibility to be the very best we can be in whatever field we decide to take up. We should run to win. Jordan's book will show you how.”
Tony Dungy, Pro Football Hall of Fame Coach and New York Times bestselling author
 
“In a culture where we're told we can be anyone and do anything, Jordan Raynor makes a compelling case for embracing our vocational limits and choosing to do our one thing well. If you're looking for guidance to discern what your one thing might be, Master of One is a solid place to start.”
Emily P. Freeman, Wall Street Journal bestselling author of The Next Right Thing
 
“Work is an opportunity to serve the world. But if we are to serve well, we ought to have the highest standards of excellence in our work. This book will help you find and focus on the work you can do most masterfully well.”
Jeff Goins, bestselling author of The Art of Work and Real Artists Don't Starve
 
“When I started my nonprofit, there were a million ideas swirling around, and a wise humanitarian encouraged me to deeply focus on one thing. That one thing was water, and that encouragement began a movement that’s helped 10M people across the globe get clean water. Jordan gives the same advice in this book, showing you precisely how to find and focus on your one thing.”
Scott Harrison, Founder and CEO of charity: water and the New York Times bestselling author of Thirst
 
 “My stepfather, C.S. Lewis, used to say that, "We do not need more people writing Christian books. What we need is more Christians writing good books." This is true for any Christian in any line of work. I am thrilled that Jordan has taken the time to explore this idea more fully in Master of One. When Jordan writes, it is a good idea to read what he has to say, maybe two or three times, and this book is no exception to that rule.” 
Douglas Gresham, C.S. Lewis’s stepson and the Executive Producer of Disney and Netflix's Chronicles of Narnia films
 
“The topic of this book speaks to my heart and will serve well with everyone who reads it.”
Horst Schulze, Co-founder of Ritz-Carlton and author of Excellence Wins

“Entrepreneur Raynor (Called to Create) helps Christians find and home in on their God-glorifying talents in this empowering work. He explains how God’s call for excellence should set the standard in any Christian’s professional and personal life. Glorifying God through one’s vocation, he writes, will also gain the respect of others. Raynor provides illuminating profiles of lives of accomplished Christians—such as Emily Ley, founder of popular organizational planner company Simplified, and television’s Fred Rogers, both of whom did not realize their passions without first experiencing setbacks, uncertainty, and circuitous career paths, but remained steady in their faith and dedication before eventually succeeding. These examples will encourage readers who are unsure of how to find a worthy, engaging career to commit to prayerfully to approaching the practice and mastery of one skill, which Raynor believes is the most effective way of finding a fulfilling career. Raynor walks readers through the process choosing and mastering a vocation through the exploration of interests and passions, elimination of distractions, submitting to the teaching of other masters, and practicing discipline in the name of glorifying God. Raynor’s sage advice will be of help to any Christian seeking guidance in finding their divine professional purpose.” (STARRED REVIEW) 
Publishers Weekly

Contact Publicist

Brett Benson