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About Imperfect Courage

Want to make a move but scared to leave your comfort zone? Go anyway.
 
“Jessica's perspective of global sisterhood and the power of lifting each other up in the midst of fear and scarcity is exactly what we need today. This book is both an invitation and a challenge to bravely show up for ourselves, for the people we love, and for the strangers that we will one day call family. I say, Amen!”
—Brené Brown, Ph.D., Author of the #1 New York Times bestseller Braving the Wilderness
 
In Imperfect Courage, the founder of the popular fair trade jewelry brand Noonday Collection shares her story of starting the rapid-growing business that impacts over 4,500 artisans in vulnerable communities across the globe—and invites readers on a journey of transformation, challenging them to trade their comfort zones for a life of impact and adventure.

In 2015, Inc. magazine recognized Noonday Collection as one of the fastest-growing companies in America. But years earlier, as Jessica Honegger stood at a pawn-shop counter in Austin, Texas, and handed over her grandmother's gold jewelry, her goal was much more personal: to fund the adoption of her Rwandan son, Jack, by selling artisan-made jewelry. 
 
This first step launched an unexpected side-hustle that would grow into Noonday Collection. Jessica embarked on this new journey and teamed up with her first artisan partner, Jalia, a Ugandan jewelry maker. She saw the meaningful impact Noonday brought to Jalia's community and knew it was the right move.
 
Fear crept into Jessica's heart as she realized her success, or failure, meant the same for Jalia. But refusing to let fear hinder her goals, Jessica found the necessary (if imperfect) courage she needed along the way--the courage to leave comfort and embrace a life of risk and impact.

Discover Your Imperfect Courage
In Imperfect Courage, Jessica takes you by the hand and invites you to trade your comfort zone for a life of impact and meaning.


   • First, she invites you to draw a circle of compassion around yourself and leads you through some soul-searching aimed at setting you free from shame.
   • Next, she challenges all of us to come together, dare to be vulnerable with one another, and commit to building a culture of collaboration.
   • Finally, Jessica calls on you to broaden your circle of compassion to embrace the entire globe--and to bring your beautifully imperfect courage to a world that needs you.

Praise

Publisher's Weekly bestseller
ECPA bestseller



“Jessica’s perspective of global sisterhood and the power of lifting one another up in the midst of fear and scarcity is exactly what we need today. This book is both an invitation and a challenge to bravely show up for ourselves, for the people we love, and for the strangers that we will one day call family. I say, ‘Amen!’”
—Brené Brown, PhD, #1 New York Times best-selling author of Braving the Wilderness

“I absolutely love this book. Jessica is smart, brave, honest, and funny, and this book is the perfect mix of listening-ear and kick-in-the-pants. Equal parts compassion and challenge, this is a must-read for all of us who want to make a difference with our lives but sometimes find fear and anxiety standing in the way.”
—Shauna Niequist, New York Times best-selling author of Present Over Perfect and Bread and Wine

“Sometimes a desperate need creates an opportunity to transform the world. Jessica’s story provides a beautifully imperfect tapestry for understanding what surrender and courage can look like when unexpected need tests our faith. She shows us that stepping into our stories can build a path to change someone else’s story. Learn how to harness your fear and transform it into courage that will change the world.”
—LaTasha Morrison, founder and president of Be the Bridge 

“Pick your reason to read this book: you care about the world, you are an entrepreneur, you love fashion, you love women, you have big ideas, you have a global mind-set, you are a builder, a dreamer, a visionary, a Texan (there is plenty of Texas in Jessica’s story). Imperfect Courage is fuel for all of these. It is as generous and adventurous as Jessica, who is the greatest leader, creator, and friend I’ve ever known.”
—Jen Hatmaker, New York Times best-selling author of Of Mess and Moxie and host of the For the Love podcast

“Jessica inspires me to think so much bigger than my own two hands. I’m so inspired by her heart and tenacity as an entrepreneur and by her commitment to connecting, empowering, and inspiring women around the world!”
—Emily Ley, founder of Simplified and best-selling author of Grace, Not Perfection and A Simplified Life

“Jessica Honegger has written a must-read account of how the work of justice goes hand in hand with women’s empowerment. And it all starts with steps of imperfect courage.”
—Melissa Russell, chief advancement officer for International Justice Mission

“Jessica is such an incredible example of what a leader in business should be. Not only because she’s had the courage to push herself to create a company from the ground up, but because she made her way down the road to success and then turned around and held a lantern up to light the way for the rest of us. This is a must-read for anyone who’s chasing big dreams on a road that feels unsteady!”
—Rachel Hollis, New York Times best-selling author of Girl, Wash Your Face

“As the CEO of Noonday Collection, Jessica’s lack of pretense and commitment to transparency have earned the trust of artisans and consumers alike. She brings that same approach to Imperfect Courage; each chapter feels like a personal invitation to ride alongside Jessica as she recounts memories that tell of her infectious passion for using entrepreneurship to empower women all over the globe. Her deep conviction for equality and justice is contagious and will change the lives of so many.”
—Mica May, founder and CEO of May Designs

“Jessica Honegger will captivate you with her adventure of building a company that is shaping and changing the world. You will find yourself crying, laughing, and wondering why you’ve played it so safe in life. She makes you want to risk it all for the good of people and the world, because doing so doesn’t just make life more meaningful; it makes it more fun!”
—Jennie Allen, author of Nothing to Prove and founder and visionary of IF:Gathering

“This book is your road map to uncovering and pursuing your big dream. Jessica teaches us all how to get past the lies that keep us from living our full potential in the world. As Imperfect Courage illustrates, the more each of us broadens our circle of compassion and embraces the entire globe, the faster the love of God makes it to every corner of the world.”
—Amy Brown, co-host of The Bobby Bones Show

“In this lovely book, Jessica opens up about the rocky journey of starting Noonday Collection, what she has learned along the way, and how she’s better because of the people she’s met. I’m so excited for you to read this story not just so you’ll know more about Jessica and Noonday but so you’ll know more about yourself and how you, too, can do big things—even if you are scared.”
—Jamie Ivey, author of If You Only Knew and host of The Happy Hour with Jamie Ivey podcast

“Jessica Honegger’s journey is an inspiration not just to entrepreneurs and business leaders but to anyone seeking to pursue the dreams God puts in their hearts. Imperfect Courage is living proof that fashion can play an important part in changing the world and business can be an incredible force for good. The world needs more businesses like Noonday Collection and more mindfully ambitious leaders like Jessica Honegger.”
—Megan Tamte, founder and co-CEO of EVEREVE

About Jessica Honegger

JESSICA HONEGGER is the founder of Noonday Collection, a fair-trade jewelry company that partners with artisans across the globe to create unique and hand-made pieces of jewelry. She and Noonday work to empower women from a wide variety of communities and cultures to create their own, thriving businesses by partnering with Noonday as an artisan or ambassador. Jessica lives in Austin with her husband and children.

Product Details

240 pages | Published by WaterBrook

On Sale Date: Aug 14, 2018

Trim Size: 5-1/2 x 8-1/4

Carton Quantity: 12

Sneak Peek

Read the first chapter of Imperfect Courage. The founder of the popular fair trade jewelry brand Noonday Collection shares her story of starting the rapid-growing business that impacts over 4,400 artisans in vulnerable communities across the globe and invites readers on a journey of transformation, challenging them to trade their comfort zones for a life of impact and adventure. In 2015, Inc. magazine recognized Noonday Collection as one of the fastest-growing companies in America. Years earlier, as Jessica Honegger stood at a pawn-shop counter in Austin, Texas, and handed over her grandmother's gold jewelry, her goal was personal: to fund the adoption of her Rwandan son, Jack, by selling artisan-made jewelry. This first step launched an unexpected side-hustle that would grow into Noonday Collection. She embarked on this new journey and teamed up with her first artisan partner, Jalia, a Ugandan jewelry maker. She saw the meaningful impact Noonday brought to Jalia's community and knew it was the right move. Fear crept into Jessica's heart as she realized her success, or failure, meant the same for Jalia. Refusing to let fear hinder her goals, Jessica found the necessary (if imperfect) courage she needed along the way--the courage to leave comfort and embrace a life of risk and impact. In Imperfect Courage, Jessica invites you to draw a circle of compassion around yourself and leads you through soul-searching aimed at setting you free from shame. Next, she challenges you to come together, risking all for each other and commit to building a culture of collaboration. Finally, Jessica calls on you to broaden your circles of compassion to embrace the entire globe--and to bring that cultivation of imperfect courage to a world that deeply needs you.

Press Release

FOR IMMEDIATE RELEASE
Contact: Lisa Beech, Assistant Publicity Director
lbeech@penguinrandomhouse.com
or Chelsea Woodward, Associate Publicist
cwoodward@penguinrandomhouse.com

SOCIAL ENTREPRENEUER AND PIONEER JESSICA HONEGGER RELEASES ANTICIPATED FIRST BOOK

In “Imperfect Courage,” the founder and co-CEO of Noonday Collection encourages readers to acknowledge their fear and then run toward it to fulfill their dreams.

“Jessica's perspective of global sisterhood and the power of lifting eachother up in the midst of fear and scarcity is exactly what we need today.This book is both an invitation and a challenge to bravely show up forourselves, for the people we love, and for the strangers that we will oneday call family. I say, Amen!”– Brené Brown, Ph.D., Author of the #1 New York Timesbestseller “Braving the Wilderness”

As a social entrepreneur and founder and co-CEO of Noonday Collection, Jessica Honegger aims to do everything with boundless courage. But just as happiness is not the absence of sadness, and faith is not the absence of doubt, courage is not the absence of fear. In her highly-anticipated book, “Imperfect Courage: Live a Life of Purpose by Leaving Comfort and Going Scared” (Waterbrook; ISBN: 9780735291294, August 14, 2018; $26.00), Honegger shares her inspiring story to driv eher readers to have the courage to acknowledge fear, be uncomfortable in it and run toward their dreams.

Jessica’s roaring success informs her unique perspective: Noonday ranked no. 45 in Inc. Magazine’s 2015 list of the 5,000 fastest growing companies in America. The same year, Inc. also recognized Noonday as the third-fastest-growing American business owned by a woman. In 2017, Jessica received the prestigious Ernst & Young Entrepreneur of the Year award. “Imperfect Courage” serves as motivation for readers to stop worrying about what could go wrong and instead, jump in feet-first to achieve what that were put on this Earth to do.

In “Imperfect Courage,” Honegger shares a rare, behind the scenes look at her highly-successful business and her journey to get there. Noonday Collection is the largest fair-trade jewelry company in the world, but it began as a big dream in a tiny guest room. “Imperfect Courage” also explores other human areas, including the complex realm of international adoption. Honegger shares her own struggles, gambles and victories through stories about business and family. She says: “Instead of waiting for fear to subside, I had made it my friend. Because when you’ve got a vision, you don’t have time to wait around for your fears to vanish before you start moving. Perhaps the hero’s journey is not for a few brave people after all, but an invitation to me, to us all, to rally our courage and go do the thing we’re meant to do.”

Honegger shares stories of motherhood, partnership, friendship, entrepreneurship demands, guilt as a working mom and as a white woman born into privilege, and much more. All of these topics she covers over three sections in “Imperfect Courage.” These sections include:

• Part one, Taking on fear. “Imperfect Courage” urges us to stop watching and worrying about wrongs in the world and instead become part of the solution. Honegger pushes readers to see that courage is acknowledging fear and then chasing our biggest dreams, even those that scare us.
• Part two, Pushing for collaboration. Honegger recognizes that collaboration leads to expansion and growth. “Imperfect Courage” shows the many ways this truth has aided Honegger in her highly successful business along with situations in her personal life.
• Part three, Embracing and pursuing what we are individually meant to do. This book serves as an open invitation for other dreamers with big ideas. Honegger longs for readers to explore their passions. She inspires readers as she tells the stories of the many trials and hurdles she has overcome in making her pursuit scome to fruition.

Honegger is vulnerable, insightful, and warmly funny. In “Imperfect Courage” she conveys urgency, exudes relatability, and offers hard-won wisdom. “What do you do when you are strapped for cash? You start a fair-trade artisan-made fashion company. Duh,” Honegger writes. “And what do you do when you have no cash to start that business? You pawn your precious heirloom jewelry at the seediest pawnshop in town. Oh yeah, girl. Nothing like a few twists and turns to keep you on your toes.”

ABOUT JESSICA HONEGGER
Jessica Honegger is a pioneer. As founder and co-CEO of Noonday Collection, the world’s largest fair-trade jewelry company, she has created a new breed of social entrepreneurship that empowers women, connects cultures, and celebrates handmade beauty. Her path to award-winning business leader was anything but traditional: from serving as a midwife in Bolivia, to earning her Master’s degree in Education, to renovating and selling houses in Austin, Texas, Jessica has followed her heart down several paths, gaining once-in-a-lifetime experiences that all still guide herd ecisions today. A mom to three, she is also a passionate adoption advocate who initially launched Noonday Collection to help raise the needed funds to bring her and her husband’s third child home. Jessica shares her story, along with heartening encouragement, in her compelling new book, IMPERFECT COURAGE: LIVE A LIFE OF PURPOSE BY LEAVING COMFORT AND GOING SCARED, available August 14, 2018, and each week through The Going Scared Podcast.

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