The Encore Effect

About This Book

Whether you want to win that new account or inspire your family and friends, bestselling author and acclaimed speaker Mark Sanborn shows us how to make every performance count.

Every day, we are called to perform— at work, at home, in our communities. But is it possible to make every performance outstanding, the kind that leaves people applauding for an encore?

Mark Sanborn, leadership expert and bestselling author of The Fred Factor, says that anyone can achieve remarkable performance time after time—no matter what their personality, strengths, or weaknesses. In The Encore Effect Sanborn demonstrates, through his own experiences as well as those of the people he’s worked with in his career, how you can cultivate the traits shared by remarkable performers and achieve extraordinary results in all aspects of your life. The secrets lie in five steps:

Passion: The fuel for remarkable performance
Prepare: How remarkable performance begins
Practice: It won’t make you perfect, but it will make you better
Perform: How to engage your audience
Polish: Making your performance shine

Whether your “stage” is an office, a sales floor, the boardroom, or your own home, Sanborn’s sound advice and rousing encouragement will help you shine in every situation where it matters most.

Critical acclaim for Mark Sanborn
The Encore Effect
“The Encore Effect is a much needed guide that teaches us how to bring the world to its feet, by giving the performance of a lifetime.”

--Linda Kaplan Thaler and Robin Koval, authors of The Power of Nice


The Fred Factor
“The Fred Factor is a powerful, poignant parable of success. It is revolutionary, yet simple. It is life changing.”
—Brian Tracy, author of Focal Point and Goals!: How to Get Everything You Want—Faster Than You Ever Thought Possible

“Service is the heart of leadership, and one of the finer compliments you could ever receive is ‘You’re a Fred!’ I urge you to read this engaging and insightful book and find out why.”
—Ken Blanchard, coauthor of The One Minute Manager and The One Minute Entrepreneur

You Don’t Need a Title to Be a Leader
“Read this book if you want to lead a better life, lead an organization, or lead the way.”
—Jeffrey J. Fox, author of Secrets of Great Rainmakers

"Using his master skills in storytelling, Mark Sanborn enables us all to see that at the heart of it leadership is really about ordinary people achieving extraordinary things."
—Lois P. Frankel, Ph.D., author of Nice Girls Don't Get the Corner Office

“If you want to learn to lead—or lead better—read this book.”
—Marcus Buckingham, author of First, Break All the Rules and Now, Discover Your Strengths